A month or so ago, I started noticing big subway ads for “Coca-Cola.” I insert the quotes because I can’t remember the last time I saw that infamous font advertised anywhere that wasn’t an AMC theater.
One version of the ad shows a beautiful young couple—white, male and female, both very blond—having fun at home while holding bottles of “Coca-Cola.” The other shows the same style of couple, only Black, each with light skin that seems to match the other perfectly. The weird demographics notwithstanding, my first thought upon realizing that these ads are part of a campaign was: Who still drinks Coke?
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